Common Applications: The Solution to Declining Enrollment?

November 12, 2014By James CollinsTips & Strategies No Comments

In an effort to counter declining enrollment, some Independent schools are considering the idea of implementing shared regional online admission systems that allow candidates to apply to multiple participating schools all at once, otherwise known as “Common Applications”. The idea is that a common application process will be easier, leading to increased applications and increased … Read More

Has Your Online Inquiry Lost Its Mojo?

October 15, 2013By James CollinsUncategorized No Comments

It’s a pretty common story across schools that the number of admissions “inquiries” tends to be decreasing. These days, candidates are getting the information they need online, without picking up the phone or filling out a traditional inquiry form. But, in admissions, we know how crucial it is to make a personal connection early. I … Read More

I Hate to Say It, but Admissions is Sales

August 1, 2013By James CollinsUncategorized 13 Comments

Salespeople. Ick. You’re in admissions because you are passionate about education, you love building relationships with families, you love watching all the kids you recruited over the years grow, develop and graduate. You’re not some slimy “salesperson”, pushing a product. But, wait! You ARE pushing a product: your school, its culture, its values and mission. … Read More