Author: Jesse Roberts

What keeps you up at night? This is the question we’ve been asking admission professionals over the past few months during AISAP’s Sponsored Roundtable conversations (Coming soon to a town near you, just ask!). The most common answer? RETENTION.   More and more, schools are increasingly worried about Retention. It’s a downright scary concept for … Read More

Clearly, it’s that time of year for Open House. How can I tell? Well, it’s not the crisp fall air, or the the changing colors of the trees, or even the increase in traffic in the mornings as I drive my daughter to school. No. It’s a much simpler answer. It is the 435 radio … Read More

What a fantastic week of Admissions conversations in Baltimore at the Association of Independent School Admission Professionals (AISAP) Summer Institute! It is truly remarkable how far AISAP has come over the past ten years. The program variety and strength of the Institute is testament to the dedication and passion of Admissions professionals. To that end, … Read More

Wow. What a great time at the Small Boarding Schools Association. So many valuable conversations about what schools are doing to solve enrollment challenges now AND for the future. Over the past five years, all the talk at conferences has been about “Social Media Strategy.” This year’s unofficial theme was “Data.” Refreshing, to say the … Read More

All across social media channels, we have seen traffic from schools hosting their “revisit” days, “acceptance parties”, “Welcome nights” and more. It has come to the point where admission offices will do almost anything to get a heads-up on their yield. Which begs the question, “Why don’t you have a better idea throughout the process?” … Read More