The Race is On…

May 13, 2015By Jesse RobertsTips & Strategies, Uncategorized

It’s my favorite time of year. Spring is in full bloom, school grounds are in beautiful shape, graduation is close, and it seems that the sports world has a different drama every night. Whether it’s the nightly grind of Major League Baseball, the NBA or NHL playoffs, or the completion of the Premier League in … Read More

3 Things with Paul Barker, President of Our Lady of Good Counsel HS

April 17, 2015By Jesse RobertsPodcast

Paul Barker, President of Our Lady of Good Counsel HS, stops by for a conversation with what’s on his mind. Some fascinating notes from the podcast: OLGCHS processes over 1000 inquiries per enrollment season and over 750 shadow visits! WOW! Enjoy this episode… Play in new window | Download

3 Things with Wakefield School

April 1, 2015By Jesse RobertsPodcast

Sarah McDonough of the Wakefield School joins us to discuss the 3 Things that she’s thinking about right now with her school and the enrollment cycle. Play in new window | Download

“Big Data” and schools…

March 31, 2015By Jesse RobertsTips & Strategies

Wow. What a great time at the Small Boarding Schools Association. So many valuable conversations about what schools are doing to solve enrollment challenges now AND for the future. Over the past five years, all the talk at conferences has been about “Social Media Strategy.” This year’s unofficial theme was “Data.” Refreshing, to say the … Read More

That Yield Time of Year…

March 18, 2015By Jesse RobertsTips & Strategies

All across social media channels, we have seen traffic from schools hosting their “revisit” days, “acceptance parties”, “Welcome nights” and more. It has come to the point where admission offices will do almost anything to get a heads-up on their yield. Which begs the question, “Why don’t you have a better idea throughout the process?” … Read More

The longest night of the year…

February 19, 2015By Jesse RobertsUncategorized

So, the previous post to this blog mentioned #decisionDay in reference to the day when schools let their prospects know the status of their application (The Good Thick Letter, or the Evil Thin Letter). It’s personal for me now, as my daughter has applied for independent schools for the upcoming school year here in Baltimore. The … Read More