The Race is On…

May 13, 2015By Jesse RobertsTips & Strategies, Uncategorized No Comments

It’s my favorite time of year. Spring is in full bloom, school grounds are in beautiful shape, graduation is close, and it seems that the sports world has a different drama every night. Whether it’s the nightly grind of Major League Baseball, the NBA or NHL playoffs, or the completion of the Premier League in … Read More

“Big Data” and schools…

March 31, 2015By Jesse RobertsTips & Strategies 3 Comments

Wow. What a great time at the Small Boarding Schools Association. So many valuable conversations about what schools are doing to solve enrollment challenges now AND for the future. Over the past five years, all the talk at conferences has been about “Social Media Strategy.” This year’s unofficial theme was “Data.” Refreshing, to say the … Read More

That Yield Time of Year…

March 18, 2015By Jesse RobertsTips & Strategies 1 Comment

All across social media channels, we have seen traffic from schools hosting their “revisit” days, “acceptance parties”, “Welcome nights” and more. It has come to the point where admission offices will do almost anything to get a heads-up on their yield. Which begs the question, “Why don’t you have a better idea throughout the process?” … Read More

The longest night of the year…

February 19, 2015By Jesse RobertsUncategorized No Comments

So, the previous post to this blog mentioned #decisionDay in reference to the day when schools let their prospects know the status of their application (The Good Thick Letter, or the Evil Thin Letter). It’s personal for me now, as my daughter has applied for independent schools for the upcoming school year here in Baltimore. The … Read More