Facebook is one of the most popular and active social media platforms ever. Since everyone seems to be on it, schools should absolutely be using it as a interactive marketing tool to connect with students, parents, alumni and prospects. In some ways, it is even better than a website since it allows people to share … Read More
Much has been said about the either overlooked or overdone email signature at the bottom of nearly every email you receive. For some, email signatures are an opportunity to seem cool. I’ve had friends link their Twitter with “Stalk Me”, or make some sort of personal statement by putting, “Before you print, think about the … Read More
Recently I attended Word of Mouth Crash Course which focused on the importance of word of mouth and on how to be great at WOM marketing. At SchoolAdmin, our goal is to build the best software for admissions and enrollment that can help school admissions teams build relationships with students, parents and alumni. Word of … Read More
In my last post, The Conflicted Admissions Officer: Relationships or Statistics?, I discussed the three keys to improving admissions numbers and relationships. In this post, I’ll focus on saving time (for the admissions teams). Saving time is not the most exciting subject in the world, but it is important because if you can save time … Read More
Last week I attended Word of Mouth Crash Course, the “How to be great at Word of Mouth Marketing” conference. My main takeaway from the event is that the Word of Mouth (WOM) marketing is all about ‘sharing’ and enabling that sharing. Since we focus on school admissions here at SchoolAdmin, I wanted to share … Read More
What is the single most important factor that Headmasters, Superintendents, and Boards of schools and universities think about when they think of admissions? If you answered “numbers”, you got it right. These numbers can refer to inquiry to application ratios, yield, selectivity, etc.