A School’s Guide to Social Media Etiquette

July 17, 2012By elynTips & Strategies

With everyone entering the social media market and it being the status quo to host links to your Facebook and Twitter accounts on your website and in emails, it’s important to remember that there is an unwritten code of conduct. It’s actually been written a number of times in a number of ways however, a … Read More

How to Build a Business Case for School Admissions Software

July 3, 2012By elynTips & Strategies

School Admissions is an extremely tough, yet critical part of any successful Independent School or College. In fact, admissions efforts generally result in more than 80% of a school’s annual revenue. However, admissions teams are frequently left with tools that are unsatisfactory, or in use purely because they came with the school-wide SIS. In talking … Read More

7 Ways Schools can Unleash the Power of Facebook

June 12, 2012By elynTips & Strategies

Facebook is one of the most popular and active social media platforms ever. Since everyone seems to be on it, schools should absolutely be using it as a interactive marketing tool to connect with students, parents, alumni and prospects. In some ways, it is even better than a website since it allows people to share … Read More

Effective Email Signatures Enhance School Admissions

June 5, 2012By elynTips & Strategies

Much has been said about the either overlooked or overdone email signature at the bottom of nearly every email you receive. For some, email signatures are an opportunity to seem cool. I’ve had friends link their Twitter with “Stalk Me”, or make some sort of personal statement by putting, “Before you print, think about the … Read More

Word of Mouth Marketing for Schools: Lesson 2

May 30, 2012By elynTips & Strategies

Recently I attended Word of Mouth Crash Course which focused on the importance of word of mouth and  on how to be great at WOM marketing. At SchoolAdmin, our goal is to build the best software for admissions and enrollment that can help school admissions teams build relationships with students, parents and alumni. Word of … Read More

3 Admissions Software Solutions that can Really Save Time

May 22, 2012By elynTips & Strategies

In my last post, The Conflicted Admissions Officer: Relationships or Statistics?, I discussed the three keys to improving admissions numbers and relationships. In this post, I’ll focus on saving time (for the admissions teams). Saving time is not the most exciting subject in the world, but it is important because if you can save time … Read More