Word of Mouth Marketing for Schools: Lesson 1

May 16, 2012By elynTips & Strategies

Last week I attended Word of Mouth Crash Course, the “How to be great at Word of Mouth Marketing” conference. My main takeaway from the event is that the Word of Mouth (WOM) marketing is all about ‘sharing’ and enabling that sharing. Since we focus on school admissions here at SchoolAdmin, I wanted to share … Read More

Remember Your Admissions Prospects in 4 Easy Steps

December 1, 2011By elynTips & Strategies

If you’re anything like me, it’s hard to remember all the prospects you meet and all the discussions you’ve had. Luckily with the right tools and some discipline, you can completely fool everyone – or at least avoid looking like the complete fool. Here’s how:

3 Simple Steps to Social Media for School Admissions

December 1, 2011By elynTips & Strategies

I recently wrote about how to use technology to make a personal connection with today’s parents in my post, “The 3 Keys for Schools to Connect with Younger Parents.”  Aside from having a well-defined and consistent “personal” communication plan for parents, you must also use technology to include them – and even better – entice … Read More

The 3 Keys for School Admissions to Connect with Younger Parents

November 29, 2011By elynTips & Strategies

Parents are getting younger. Each new generation of parents is more and more familiar with the bleeding edge technology. They’re constantly connected. They live and breathe online. It’s where they bank, where they shop, where they play, where they nurture friendships and where they post updates about their day. Without a single spoken word, they … Read More