Videos are increasingly becoming one of the most talked about pieces of “marketing” for independent school admissions. There are a lot of questions around when and how to use videos, but it’s really pretty simple.
- Keep them short and make sure they’re authentic. Many schools are even encouraging their students produce them – with terrific results. You can’t get much more authentic than that!
- A great video is nice to have, and should be well placed on your site in a prominent location. But make sure your website has much more to it than that. Not everyone will connect with videos.
- Know that you don’t have to include them ALL on your website. You could even use your smartphone to record little snippets from school classes, sporting events, concerts, etc. to post more regularly on your social media sites.
- Encourage your entire faculty to record their own snippets and share them with you! You never know when someone might capture that priceless moment.
Here’s a great example that recently made the news and went viral from the Coronado High School basketball game. Just imagine the wonderful publicity for both schools involved!
While it’s definitely produced, here’s a fantastic video for The Delphian School. I’m willing to bet that after you watch this, not only will you want to go to boarding school yourself, you might even feel guilty if you aren’t providing that experience to your kids! Pretty amazing.
Sniff, sniff… Happy recruiting… Sniff… I need a tissue….