Salespeople. Ick. You’re in admissions because you are passionate about education, you love building relationships with families, you love watching all the kids you recruited over the years grow, develop and graduate. You’re not some slimy salesperson, pushing a product. But, wait! You ARE pushing a product: your school, its culture, its values, and mission. … Read More
This past week at NJAIS, I had the opportunity to meet Admissions Directors from all over New Jersey. We had conversations ranging from shop talk, to how North Jersey isn’t anything like South Jersey, to how Crystal Springs Resort makes the BEST waffles & wings. But there was one topic that kept coming up again … Read More
In an effort to counter declining enrollment, some Independent schools are considering the idea of implementing shared regional online admission systems that allow candidates to apply to multiple participating schools all at once, otherwise known as “Common Applications”. The idea is that a common application process will be easier, leading to increased applications and increased … Read More
We are so excited to announce our partnership with FACTS Management. Together we have built an integration enabling single-sign-on (SSO) and real-time transfer of demographic and transactional data between SchoolAdmin online enrollment and FACTS tuition management.
Do you recognize the image to the right? Your students sure do. This is a meme and you’ll find countless varieties of these are all over the internet. If you haven’t already, it may be time to jump on the bandwagon and try using memes in your marketing to admissions prospects, students and families. (Hint: … Read More
It’s a pretty common story across schools that the number of admissions “inquiries” tends to be decreasing. These days, candidates are getting the information they need online, without picking up the phone or filling out a traditional inquiry form. But, in admissions, we know how crucial it is to make a personal connection early. I … Read More
Videos are increasingly becoming one of the most talked about pieces of “marketing” for independent school admissions. There are a lot of questions around when and how to use videos, but it’s really pretty simple.
We all know that it’s pretty easy to be selective in your admissions process if you have a long line of eager candidates begging to get in the door. If you are one of those lucky schools, you may even have the luxury of higher tuition, bigger budgets, larger staff and more resources at your … Read More
Over the past year, the team here at SchoolAdmin has been working diligently to build a new feature into our Admissions Module that we are all really excited about: Online Teacher Recommendations. We talked to admissions directors from across the country, both customers and non-customers, to understand the nuances of each teacher recommendation process, and … Read More
It wouldn’t be very practical to send your staff door-to-door to greet prospective/current students and parents. However, with the right tools, you can still deliver an extremely personalized experience in a fraction of the time. All you’ll need to start is a camcorder and an email list.