I Hate to Say It, but Admissions is Sales

November 13, 2018By James CollinsUncategorized 13 Comments

Salespeople.  Ick. You’re in admissions because you are passionate about education, you love building relationships with families, you love watching all the kids you recruited over the years grow, develop and graduate.  You’re not some slimy salesperson, pushing a product. But, wait! You ARE pushing a product: your school, its culture, its values, and mission.  … Read More

The Conflicted Admissions Officer

November 6, 2018By Cassandra BreedingTips & Strategies 1 Comment

As an administrative leader in your school, should you be focusing on building relationships or managing the admissions funnel?  Where should your priorities lie? Is one more important than the other? Building relationships are fundamental to establishing an emotional connection with your current and prospective families.  Building trust and understanding plays a key role in … Read More

James Collins Guest Speaks on Brendan Schneider’s Podcast SBfm18

October 25, 2018By Cassandra BreedingPodcast, Tips & Strategies

Check out this podcast from Schneider B Media, where Brendan and James discuss the importance of communication plans and how they can have a positive impact on moving families through the admissions funnel. SBfm18 – Communication Plans with James Collins Interested in learning more about how to market your independent school?  Click here to subscribe to Brendan’s … Read More