Communication Plans: The Key to Increasing Funnel Conversions

November 27, 2018By Cassandra BreedingTips & Strategies No Comments

What if you had a tool that increased your school’s yield by increasing each conversion in your funnel? What if you successfully utilized a tool to save time by automatically sending out each communication to your valuable families, while continuing to build relationships and grow your funnel? Picture the ability to simply communicate deadlines, share … Read More

How to Build A Communication Plan

November 27, 2018By Cassandra BreedingTips & Strategies No Comments

What exactly is a communication plan?   It is a strategic plan for communicating with your families in a targeted and personalized way. Communication plans are automated actions that trigger in response to parent or admin actions. They can save time by eliminating routine tasks, as well as automatically providing useful information to applying or … Read More

I Hate to Say It, but Admissions is Sales

November 13, 2018By James CollinsUncategorized 13 Comments

Salespeople.  Ick. You’re in admissions because you are passionate about education, you love building relationships with families, you love watching all the kids you recruited over the years grow, develop and graduate.  You’re not some slimy salesperson, pushing a product. But, wait! You ARE pushing a product: your school, its culture, its values, and mission.  … Read More

The Conflicted Admissions Officer

November 6, 2018By Cassandra BreedingTips & Strategies 1 Comment

As an administrative leader in your school, should you be focusing on building relationships or managing the admissions funnel?  Where should your priorities lie? Is one more important than the other? Building relationships are fundamental to establishing an emotional connection with your current and prospective families.  Building trust and understanding plays a key role in … Read More

James Collins Guest Speaks on Brendan Schneider’s Podcast SBfm18

October 25, 2018By Cassandra BreedingPodcast, Tips & Strategies

Check out this podcast from Schneider B Media, where Brendan and James discuss the importance of communication plans and how they can have a positive impact on moving families through the admissions funnel. SBfm18 – Communication Plans with James Collins Interested in learning more about how to market your independent school?  Click here to subscribe to Brendan’s … Read More