Author: Cassandra Breeding

How to Have a Successful Campus Visit

Learn how to host a successful visit

The independent and private K-12 industry is constantly evolving, as are the trends for attracting and obtaining new students. However, one strategy remains consistent — hosting campus visits for prospective families. Hosting a campus visit can be a game-changer in the decision-making process because you are giving students a chance to envision themselves as a… Read More

It’s That Yield Time of Year…

prepare for enrollment season

It’s that yield time of year where across all media channels, schools will be promoting their “revisit” days, “acceptance parties”, and “welcome nights”. It has come to the point where admission offices will do almost anything to get a heads-up on their yield. Which begs the question, “why not have a better idea throughout the… Read More

Stay Top of Mind with Text Messaging

February 20, 2019 | By Cassandra Breeding
text message marketing

SMS vs MMS First, let’s define a few keywords together. Two acronyms you might have heard in the past are SMS and MMS. SMS stands for Short Message Services, which allows up to 160 characters per text message. MMS stands for Multimedia Messaging Services, which allows an unlimited number of characters per message and the… Read More

5 Powerful Features Within SchoolAdmin

school CRM software SchoolAdmin

SchoolAdmin is a powerful Customer Relationship Management (CRM) system. We believe in the power of relationships and work hard with each of our schools to be the leading school CRM software for admission and enrollment. Seriously, we love working with admission and enrollment professionals. And we understand your role. As a SchoolAdmin client, you have… Read More

Simplify the Evaluation Process

online review software for simple evaluation process

At the beginning of the calendar year, schools get their review committees together to begin the evaluation process of their current application pool for the upcoming school year. This is an essential part of the admission process. But with so many students to review, you made need some help. Using an online reading and review… Read More

Communication Plans: The Key to Increasing Funnel Conversions

Communication Plans

What if you had a tool that increased your school’s yield by increasing each conversion in your funnel? What if you successfully utilized a tool to save time by automatically sending out each communication to your valuable families, while continuing to build relationships and grow your funnel? Picture the ability to simply communicate deadlines, share… Read More

How to Build A Communication Plan

What Exactly is A Communication Plan? It is a strategic plan for communicating with your families in a targeted and personalized way. Communication plans are automated actions that trigger in response to parent or admin actions. They can save time by eliminating routine tasks, as well as automatically providing useful information to applying or enrolling… Read More

10 Signs your Admissions Software is Holding You Back

November 20, 2018 | By Cassandra Breeding
admissions software

Isn’t it crazy to think that the first mobile phone came out in 1973 and 34 years later we were introduced to the first iPhone? Now there is a new smartphone coming out left and right with the latest features of facial recognition, games to play, and people to connect with. We have come so… Read More

James Collins Guest Speaks on Brendan Schneider’s Podcast SBfm18

Check out this podcast from Schneider B Media, where Brendan and James discuss the importance of communication plans and how they can have a positive impact on moving families through the admissions funnel. SBfm18 – Communication Plans with James Collins Interested in learning more about how to market your independent school?  Click here to subscribe to Brendan’s… Read More

5 Easy Steps to Create a Parent Advisory Committee

October 6, 2018 | By Cassandra Breeding

Have you ever received a prize from work for referring one of your friends to apply and they actually got the job? Or if you invite a friend to like a company’s Facebook page, then you receive $10? Why do you think companies provide these incentives? Because they want more people like you. Today, we… Read More