Author: Claire Hollowell

How to Create Research-Backed Personas to Drive Enrollment [+ Free Persona Templates]

Man researching personas to increase enrollment

Part of being successful in admissions is seeing the forest through the trees. In other words, discovering the larger overall trends and ties that keep your student enrollment numbers strong. Personas can play a huge role in your overall admissions process by driving student enrollment. Many higher education schools and businesses use personas to reach… Read More

Admissions Decisions: How to Boost Offer Acceptance Rates

Send admissions decision letter

You’ve collected all the records and documentation, held interviews, and hosted open houses, spent a significant amount of time evaluating applicants, and reached your conclusions. The admissions decisions are made. Now, there’s just one final phase in the admissions process before the work transitions to enrollment: sending acceptance notifications. But this step isn’t a small… Read More

Top Conferences for Independent School Professionals in 2020

January 6, 2020 | By Claire Hollowell
independent school conference

In order to help kick-start your year, I compiled a list of the top 26 can’t miss independent school conferences and gatherings in 2020. As a school leader, administrator, or educator, life gets and stays busy very quickly. However, in the midst of the crazy, it’s still important to find time to take a step… Read More

SchoolAdmin’s Top Content Pieces of 2019

December 30, 2019 | By Claire Hollowell

As the year comes to a close, we’ve gathered our top content pieces of 2019 to help keep you at the top of your game and keep important topics top of mind over the holidays. Snuggle up by the fire, grab a cup of coca, and enjoy this year’s most popular content. If you want… Read More

12 Admissions Interview Questions To Ask Prospective Students and Families

interview pannel with student asking private school interview questions

Interviews are arguably the most important step in the admissions process. Transcripts, test scores, essays, surveys, and other application materials provide a useful overview of a candidate’s academic capabilities. But interviews, and specifically the interview questions you ask at your private school, give you insight into a potential student’s personality, interests, values, and personal goals.… Read More

Net Promoter Score 101: What Your School Needs to Know about NPS

net promoter score breakdown

How many times have you filled out a survey that sounded something like this: “On a scale from 0 to 10, how likely are you to recommend _____ to a friend?” or  “On a scale from 0 to 10, how satisfied are you with this product?” You have probably answered this for a wide range… Read More

Eastern Christian School Grows Enrollment by 18% with SchoolAdmin

November 7, 2019 | By Claire Hollowell

Rudi Gesch, Director of Marketing and Enrollment Management at Eastern Christian School, said it best, “Education is transformation.” And being able to see that transformation first hand is an amazing experience. Eastern Christian School attracts students from every background and dedicates time to help each individual flourish. This case study tells their success story. In… Read More

Who Should You Involve in Your Next School Open House

School Open House

A school open house can be a keystone of your independent school’s student recruitment plan. Open houses let prospects catch a glimpse of campus life, culture, and accomplishments. But planning an open house is an enormous undertaking, involving enough participants to make sure every prospective family feels engaged and has someone to talk to. Who… Read More

The Admissions Professional’s Glossary

August 21, 2019 | By Claire Hollowell
The Admissions Professional's Glossary

If you’re relatively new to the world of admissions, you may be a little confused by all the jargon. To help you make sense of it all, we’ve put together this handy glossary of helpful admissions and enrollment terms.