Author: Elyn Roberts

I Hate to Say It, but Admissions is Sales

November 13, 2018 | By Elyn Roberts
admissions recruiting

Salespeople. Ick. You’re in admissions because you are passionate about education, you love building relationships with families, you love watching all the kids you recruited over the years grow, develop and graduate. You’re not some slimy salesperson, pushing a product. But, wait! You ARE pushing a product: your school, its culture, its values, and mission. … Read More

The Conflicted Admission Officer: Relationships or Statistics?

admissions professional discussing admission yield strategies

As an administrative leader in your school, should you focus on building relationships or managing the admissions funnel? Is one more important than the other? What are the best admissions yield strategies? Where should your priorities lie?  Building relationships is fundamental to establishing an emotional connection with your current and prospective families. Building trust and… Read More

3 Ways to Connect with the Next Generation of Parents

October 16, 2018 | By Elyn Roberts
connect with next generation online

Each new generation of parents is more and more familiar with bleeding-edge technology. Today, we are able to bank, shop, play and even, repay our friends through apps on any of our smart devices. These devices allow us to nurture friendships and stay up to date with current events.  Without having to be in person,… Read More

3 Simple Steps to Social Media for School Admissions

September 24, 2018 | By Elyn Roberts

In a previous post, we discussed how to use technology to make a personal connection with today’s parents, “3 Ways for Schools Admissions to Connect with the Next Generation of Parents.” Aside from having a well-defined and consistent “personal” communication plan for parents, you must also use technology to include them – and even better… Read More

Common Applications: The Solution to Declining Enrollment?

weigh options pros and cons

In an effort to counter declining enrollment, some independent schools are considering implementing common applications. Common applications are shared regional online admission systems that allow candidates to apply to multiple participating schools all at once. The idea is that a common application process will be easier for families. The hope is the ease in applying… Read More

An Exciting New Partnership: SchoolAdmin & FACTS Management

February 19, 2014 | By Elyn Roberts

We are so excited to announce our partnership with FACTS Management. Together we built an integration that works. Our integration enables single-sign-on (SSO) and real-time transfers of demographic and transactional data between SchoolAdmin’s system and FACTS tuition management software.

Has Your Online Inquiry Lost Its Mojo?

women creating online inquiry

It’s a pretty common story across schools that the number of admissions “inquiries” tends to be decreasing. These days, candidates are getting the information they need online, without picking up the phone or filling out a traditional inquiry form. But, in admissions, we know how crucial it is to make a personal connection early. I… Read More

Videos are Worth a Thousand Pictures: Video Marketing for Schools

how to use video marketing for schools

Videos are increasingly becoming one of the most talked-about pieces of “marketing” for independent school admissions. While pictures are impactful, videos can help tell your school’s unique story and provide a clear value proposition. They’re also much more engaging. There are a lot of questions around when and how to use video marketing, but it’s… Read More

Which Came First: The Waitlist or the Selective Admissions Office?

July 11, 2013 | By Elyn Roberts

We all know that it’s pretty easy to be selective in your admissions process if you have a long line of eager candidates begging to get in the door. If you are one of those lucky schools, you may even have the luxury of higher tuition, bigger budgets, a larger staff and more resources at… Read More

How to Personalize Admissions Emails with Videos

June 7, 2013 | By Elyn Roberts

It wouldn’t be very practical to send your staff door-to-door to greet prospective/current students and parents. However, with the right tools, you can still deliver an extremely personalized experience in a fraction of the time. All you’ll need to start is a camcorder and an email list.