Interviews are arguably the most important step in the admissions process. Transcripts, test scores, essays, surveys, and other application materials provide a useful overview of a candidate’s academic capabilities. But interviews, and specifically the interview questions you ask at your private school, give you insight into a potential student’s personality, interests, values, and personal goals.… Read More

A school open house can be a keystone of your independent school’s student recruitment plan. Open houses let prospects catch a glimpse of campus life, culture, and accomplishments. But planning an open house is an enormous undertaking, involving enough participants to make sure every prospective family feels engaged and has someone to talk to. Who… Read More

The independent and private K-12 industry is constantly evolving, as are the trends for attracting and obtaining new students. However, one strategy remains consistent — hosting campus visits for prospective families. Hosting a campus visit can be a game-changer in the decision-making process because you are giving students a chance to envision themselves as a… Read More

Clearly, it’s that time of year for Open House. How can I tell? Well, it’s not the crisp fall air, or the the changing colors of the trees, or even the increase in traffic in the mornings as I drive my daughter to school. No. It’s a much simpler answer. It is the 435 radio… Read More