Salespeople. Ick. You’re in admissions because you are passionate about education, you love building relationships with families, you love watching all the kids you recruited over the years grow, develop and graduate. You’re not some slimy salesperson, pushing a product. But, wait! You ARE pushing a product: your school, its culture, its values, and mission. … Read More

As an administrative leader in your school, should you focus on building relationships or managing the admissions funnel? Is one more important than the other? What are the best admissions yield strategies? Where should your priorities lie?  Building relationships is fundamental to establishing an emotional connection with your current and prospective families. Building trust and… Read More

So, the previous post to this blog mentioned decision day in reference to the day when schools let their prospects know the status of their application (The Good Thick Letter, or the Evil Thin Letter). It’s personal for me now, as my daughter has applied for independent schools for the upcoming school year here in Baltimore.… Read More

It’s a pretty common story across schools that the number of admissions “inquiries” tends to be decreasing. These days, candidates are getting the information they need online, without picking up the phone or filling out a traditional inquiry form. But, in admissions, we know how crucial it is to make a personal connection early. I… Read More

In a recent post, I wrote about 3 ways admission software can save time. Now I’ll focus on some of the specific ways that school admissions teams are using some of their regained time to connect with prospects in a more personal, yet efficient way. One key way they’re doing this is through what I… Read More

If you’re anything like me, it’s hard to remember all the prospects you meet and all the discussions you’ve had. Luckily with the right tools and some discipline, you can completely fool everyone – or at least avoid looking like the complete fool. In this post, learn how to stay top of mind with your… Read More