You may have heard your role as an admissions and enrollment management professional compared to that of a chief marketing officer (CMO) — and with good reason.  Much like the head of a marketing team, you’re responsible for captivating, engaging, and converting your audience. And to be successful in this endeavor, it’s crucial you’re genuinely familiar… Read More

It’s that yield time of year where across all media channels, schools will be promoting their “revisit” days, “acceptance parties”, “welcome nights”, etc.  It has come to the point where admission offices will do almost anything to get a heads-up on their yield. Which begs the question, “why not have a better idea throughout the… Read More

What Keeps You Up at Night? This is the question we’ve been asking admission professionals over the past few months during AISAP’s Sponsored Roundtable conversations (Coming soon to a town near you, just ask!). The most common answer? RETENTION.   More and more, schools are increasingly worried about Retention. It’s a downright scary concept for… Read More

Do you recognize the image to the right? Your students sure do. This is a meme and you’ll find countless varieties of these are all over the internet. If you haven’t already, it may be time to jump on the bandwagon and try using memes in your marketing to admissions prospects, students and families. (Hint:… Read More