5 Strategies For Creating an Effective Yield Campaign

Recent trends in private school education and changes in the admission process make effective yield tactics a vital part of any admission and enrollment team’s strategy. With population changes, wage gaps, increasing competition, and different decision-making tactics at play, it’s imperative for private schools to find a way to maintain strong yield. One way to… Read More

5 Practical (and Effective) Ways to Increase Private School Enrollment

The “doom and gloom” attitude surrounding private school enrollment isn’t just old-hat, it’s exhausting. And it’s not getting you anywhere. By now, you know the dynamics. Despite the demands to increase student enrollment, private school enrollment throughout the United States has flatlined. According to the 2019 US Census, enrollment in K-12 private schools remained around… Read More

How to Create Research-Backed Personas to Drive Enrollment [+ Free Persona Templates]

Part of being successful in admissions is seeing the forest through the trees. In other words, discovering the larger overall trends and ties that keep your student enrollment numbers strong. One way to begin doing that is to create personas.  Personas can play a huge role in your overall admission process by driving student enrollment.… Read More

Best of Breed vs. All-in-One Admission and Enrollment Software: Which is Better?

You may have heard your role as an admission and enrollment management professional compared to that of a chief marketing officer (CMO) — and with good reason.  Much like the head of a marketing team, you’re responsible for captivating, engaging, and converting your audience. And to be successful in this endeavor, it’s crucial you’re genuinely… Read More

It’s That Yield Time of Year…

It’s that yield time of year where across all media channels, schools will be promoting their “revisit” days, “acceptance parties”, and “welcome nights”. It has come to the point where admission offices will do almost anything to get a heads-up on their yield. Which begs the question, “why not have a better idea throughout the… Read More

Retention Starts Now

What Keeps You Up at Night? This is the question we’ve been asking admission professionals over the past few months during AISAP’s Sponsored Roundtable conversations (Coming soon to a town near you, just ask!). The most common answer? RETENTION.   More and more, schools are increasingly worried about Retention. It’s a downright scary concept for… Read More

Common Applications: The Solution to Declining Enrollment?

In an effort to counter declining enrollment, some independent schools are considering implementing common applications. Common applications are shared regional online admission systems that allow candidates to apply to multiple participating schools all at once. The idea is that a common application process will be easier for families. The hope is the ease in applying… Read More

Brace Yourselves. Enrollment Season is Coming.

Do you recognize the image to the right? Your students sure do. This is a meme and you’ll find countless varieties of these are all over the internet. If you haven’t already, it may be time to jump on the bandwagon and try using memes in your marketing to admissions prospects, students and families. (Hint:… Read More