Category: Tips & Strategies

How to Create Research-Backed Personas to Drive Enrollment [+ Free Persona Templates]

Man researching personas to increase enrollment

Part of being successful in admissions is seeing the forest through the trees. In other words, discovering the larger overall trends and ties that keep your student enrollment numbers strong. Personas can play a huge role in your overall admissions process by driving student enrollment. Many higher education schools and businesses use personas to reach… Read More

Admissions Decisions: How to Boost Offer Acceptance Rates

Send admissions decision letter

You’ve collected all the records and documentation, held interviews, and hosted open houses, spent a significant amount of time evaluating applicants, and reached your conclusions. The admissions decisions are made. Now, there’s just one final phase in the admissions process before the work transitions to enrollment: sending acceptance notifications. But this step isn’t a small… Read More

6 Tips to Improve Your Private School’s Admissions Interviews

private school admissions interview

Interviews are a crucial part of the admissions process at your independent or private school. Granted, you can get a fairly clear understanding of a candidate’s academic capabilities and skills through their transcripts, test scores, and essays. However, what these application materials don’t provide is human connection. It’s hard to uncover a student’s personality or… Read More

Top Conferences for Independent School Professionals in 2020

January 6, 2020 | By Claire Hollowell
independent school conference

In order to help kick-start your year, I compiled a list of the top 26 can’t miss independent school conferences and gatherings in 2020. As a school leader, administrator, or educator, life gets and stays busy very quickly. However, in the midst of the crazy, it’s still important to find time to take a step… Read More

SchoolAdmin’s Top Content Pieces of 2019

December 30, 2019 | By Claire Hollowell

As the year comes to a close, we’ve gathered our top content pieces of 2019 to help keep you at the top of your game and keep important topics top of mind over the holidays. Snuggle up by the fire, grab a cup of coca, and enjoy this year’s most popular content. If you want… Read More

Independent School Admissions: What It Is and How It’s Changing

student at independent school

There’s no denying it: the way students and their parents evaluate and select schools is changing — fast. Meanwhile, many independent schools are setting increasingly more aggressive enrollment goals. But, they’re still leveraging the same outdated methods and inefficient admissions processes they’ve used for decades.  As an admissions professional, trying to keep up with candidates’… Read More

Net Promoter Score 101: What Your School Needs to Know about NPS

net promoter score breakdown

How many times have you filled out a survey that sounded something like this: “On a scale from 0 to 10, how likely are you to recommend _____ to a friend?” or  “On a scale from 0 to 10, how satisfied are you with this product?” You have probably answered this for a wide range… Read More

10 Questions to Ask When Comparing Admissions and Enrollment Management Software

10 questions to ask when comparing admissions and enrollment management software considering

Choosing admissions and enrollment management software is a challenging decision. Not only is this technology a significant investment, but the solution you select can make or break your team’s productivity. It can also impact the ease of your application and enrollment process, the way candidates and their families perceive your institution, and your admissions process… Read More

Online Checklists: Keeping Families and Schools Organized and Happy

Make application and enrollment season easier for yourself and your team by streamlining your checklists and forms for your school’s online application. Spending some time planning and organizing your application and enrollment process at the beginning of the school year will pay off when you are in the thick of the admissions season.  One thing… Read More

CRMs for Independent K-12 Schools: What You Need to Know and All the Major Benefits

As you know, all the interactions you have with families add up while they’re weighing many school options. But does it ever seem like you’re understaffed and it’s curtailing your ability to get in more face time? Fortunately, there is an easier way to manage all your admissions responsibilities that frees up your schedule so… Read More