The Race is On…
It’s my favorite time of year. Spring is in full bloom, school grounds are in beautiful shape, graduation is close, and it seems that the sports world has a different drama every night. Whether it’s the nightly grind of Major League Baseball, the NBA or NHL playoffs, or the completion of the Premier League in… Read More
The longest night of the year…
So, the previous post to this blog mentioned #decisionDay in reference to the day when schools let their prospects know the status of their application (The Good Thick Letter, or the Evil Thin Letter). It’s personal for me now, as my daughter has applied for independent schools for the upcoming school year here in Baltimore. The… Read More
Has Your Online Inquiry Lost Its Mojo?
It’s a pretty common story across schools that the number of admissions “inquiries” tends to be decreasing. These days, candidates are getting the information they need online, without picking up the phone or filling out a traditional inquiry form. But, in admissions, we know how crucial it is to make a personal connection early. I… Read More
A New School Year Brings a New SchoolAdmin
At SchoolAdmin, our mission is to help schools find just the right students. We do this by always learning about your needs and continually evolving our product to help you reach your goals. It was you, our customers, who told us about how you work, how SchoolAdmin works for you, and—most importantly—how there were some… Read More
Videos are Worth a Thousand Pictures
Videos are increasingly becoming one of the most talked about pieces of “marketing” for independent school admissions. There are a lot of questions around when and how to use videos, but it’s really pretty simple.
Which Came First: The Waitlist or the Selective Admissions Office?
We all know that it’s pretty easy to be selective in your admissions process if you have a long line of eager candidates begging to get in the door. If you are one of those lucky schools, you may even have the luxury of higher tuition, bigger budgets, larger staff and more resources at your… Read More
How to Personalize Admissions Emails with Videos
It wouldn’t be very practical to send your staff door-to-door to greet prospective/current students and parents. However, with the right tools, you can still deliver an extremely personalized experience in a fraction of the time. All you’ll need to start is a camcorder and an email list.
How to Beat the Enrollment Recession: Admissions Process
In Part 4 – the final installment of the Enrollment Recession Series – I’ll cover how implementing an online admissions process can help you increase your inquiry and enrollment numbers and stay more competitive in an evolving market. Step 4: Consider Your Admissions Process How cumbersome is your admissions process? Do you allow parents and… Read More
How to Beat the Enrollment Recession: Values & Relationships
In Part 2 of “How to Beat the Enrollment Recession,” we covered inbound and outbound marketing. In Part 3, we’ll discuss how to define your values through establishing your mission and vision, and how these values can help strengthen your relationships and shape your future. We’ll also cover some practical tips on how to incorporate… Read More
How to Beat the Enrollment Recession: Marketing
In Part One of this series, we covered admissions and enrollment analytics and how they can help boost enrollment numbers. Now we’ll talk about inbound and outbound marketing. While many schools already have campaigns in place, it is easy to forget their importance during the hectic enrollment and admissions season. When your time is limited… Read More