You’ve done your research, you’ve compared multiple solutions and carefully evaluated dozens of features, and now you’ve selected an admission and enrollment management software that meets your institution’s unique needs. You know you’ve made the right choice. Now, there’s just one final step before you can begin using your new school software and enjoy all its many benefits. You have to convince top leaders—like your head of school and your board— it’s a worthwhile investment.
Making a case for any additional expense isn’t easy. Even when you’re advocating for technology that will help your school overcome significant challenges. And it can be especially tough when admission and enrollment professionals don’t often have a seat at the leadership table.
So how can you persuade those at the top to funnel budget dollars to invest in the admission software you need?
Here are three talking points to include when pitching an admission and enrollment software to your organization’s top decision-makers:
Return on Investment
The most important point you can make in your argument is a financial one. The first question CEOs and CFOs ask when evaluating a request for a new solution is, “How much does it cost?” And the second is, “Is it worth the money?”
That’s why it’s essential you explain how admission and enrollment management software yields a favorable ROI.
For example, if your software allows you to send segmented and targeted emails, you’re more likely to engage candidates and their families. And with visibility into metrics like inquiry-to-application conversion, you can identify which efforts are driving results. And which are falling flat. This way, you can stop spending money (and human capital) on expensive admission events and direct marketing campaigns that aren’t driving results. After all, technology is one of the six core elements of Enrollment Management Maturity.
From responding to inquiries, nurturing leads, and arranging campus visits to managing contracts and overseeing the registration process, you and your team are the lifeblood of your institution. Helping your department work more efficiently is in the school’s best interest. But it also often requires bringing in new talent.
By investing in enrollment management software, you can boost efficiency without increasing your department’s headcount. This helps eliminate the costs associated with recruiting, hiring, and training additional personnel. And it also alleviates the burden on existing employees.
A great solution helps you keep all admission and enrollment activities and data in one central, secure location. It also simplifies the process for candidate’s parents so they can provide the information you need to make a timely decision.
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Broad Organizational Objectives
Schools are becoming increasingly siloed, with each team and department focusing on their own objectives and relying on disparate software. Keeping all prospective students’ data and communications in one easily accessible location will help. And it will improve cross-departmental alignment on organizational goals.
For example, powerful admissions and enrollment management software will increase retention rates through strategic enrollment management (SEM) efforts. This, in turn, helps preserve your school’s positive reputation. And if your tool integrates with other team’s applications, you can ensure everyone is working with the same information.
Your school’s leadership cares about what happens within your department. Knowing an investment can have farther reaching benefits will help solidify their approval.
Of course, no two CRMs are equal, which is why it’s critical you choose a product that meets the unique needs of your institution. If the admissions and enrollment software you select falls short, it may not pass top decision-makers’ approval. This may make it even more difficult for you to achieve buy-in for future tech investments.
Before you pitch to your organization’s executives, equip yourself with information. Make sure you know how the solution will impact financials, increase your team’s effectiveness, and help the school meet overarching goals. If possible, share the providers’ case studies and, when discussing CRM benefits, be as specific as possible. The better you’re prepared, the more likely you will get approval for your new admissions and enrollment management software.
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