What exactly is a communication plan? It is a strategic plan for communicating with your families in a targeted and personalized way. Communication plans are automated actions that trigger in response to parent or admin actions. They can save time by eliminating routine tasks, as well as automatically providing useful information to applying or … Read More
10 Signs your Admissions Software is Holding You Back
Isn’t it crazy to think that the first mobile phone came out in 1973 and 34 years later we were introduced to the first iPhone? Now there is a new smartphone coming out left and right with the latest features of facial recognition, games to play, people to connect with, etc. We have come so … Read More
I Hate to Say It, but Admissions is Sales
Salespeople. Ick. You’re in admissions because you are passionate about education, you love building relationships with families, you love watching all the kids you recruited over the years grow, develop and graduate. You’re not some slimy salesperson, pushing a product. But, wait! You ARE pushing a product: your school, its culture, its values, and mission. … Read More
The Conflicted Admissions Officer
As an administrative leader in your school, should you be focusing on building relationships or managing the admissions funnel? Where should your priorities lie? Is one more important than the other? Building relationships are fundamental to establishing an emotional connection with your current and prospective families. Building trust and understanding plays a key role in … Read More
James Collins Guest Speaks on Brendan Schneider’s Podcast SBfm18
Check out this podcast from Schneider B Media, where Brendan and James discuss the importance of communication plans and how they can have a positive impact on moving families through the admissions funnel. SBfm18 – Communication Plans with James Collins Interested in learning more about how to market your independent school? Click here to subscribe to Brendan’s … Read More
3 Ways for School Admissions to Connect with the Next Generation of Parents
Each new generation of parents is more and more familiar with the bleeding edge technology. Today, we are able to bank, shop, play and even, repay our friends through apps on any of our smart devices. These devices allow us to nurture friendships and stay up to date with current events. Without having to be in person, … Read More