As an administrative leader in your school, should you be focusing on building relationships or managing the admissions funnel? Where should your priorities lie? Is one more important than the other? Building relationships are fundamental to establishing an emotional connection with your current and prospective families. Building trust and understanding plays a key role in … Read More
James Collins Guest Speaks on Brendan Schneider’s Podcast SBfm18
Check out this podcast from Schneider B Media, where Brendan and James discuss the importance of communication plans and how they can have a positive impact on moving families through the admissions funnel. SBfm18 – Communication Plans with James Collins Interested in learning more about how to market your independent school? Click here to subscribe to Brendan’s … Read More
3 Ways for School Admissions to Connect with the Next Generation of Parents
Each new generation of parents is more and more familiar with the bleeding edge technology. Today, we are able to bank, shop, play and even, repay our friends through apps on any of our smart devices. These devices allow us to nurture friendships and stay up to date with current events. Without having to be in person, … Read More
5 Easy Steps to Create a Parent Advisory Committee
Have you ever received a prize from work for referring one of your friends to apply and they actually got the job? Or if you invite a friend to like a company’s Facebook page, then you receive $10? Why do you think companies provide these incentives? Because they want more people like you. Today, we … Read More
3 Simple Steps to Social Media for School Admissions
In a previous post, we discussed how to use technology to make a personal connection with today’s parents, “3 Ways for Schools Admissions to Connect with the Next Generation of Parents.” Aside from having a well-defined and consistent “personal” communication plan for parents, you must also use technology to include them – and even better … Read More
SchoolAdmin and Blackbaud Announce Partnership
SchoolAdmin and Blackbaud Announce Partnership We are excited to announce that Blackbaud and SchoolAdmin have entered into a partnership agreement to offer schools an integrated school management software suite. Data integration between SchoolAdmin and the Blackbaud “ON” products is expected to be available for 2017 enrollment. SchoolAdmin is a powerful, customizable CRM with beautifully clean records, … Read More