Blog

Best of Breed vs. All-in-One Admission and Enrollment Software: Which is Better?

You may have heard your role as an admission and enrollment management professional compared to that of a chief marketing officer (CMO) — and with good reason.  Much like the head of a marketing team, you’re responsible for captivating, engaging, and converting your audience. And to be successful in this endeavor, it’s crucial you’re genuinely… Read More

Work Hard and Be Nice to People: Reflections on Our 10th Anniversary

September 24, 2019 | By Nate Little
SchoolAdmin Anniversary

In ten years of building SchoolAdmin, we’ve learned a lot about how to help the schools that rely on us, not just as a service provider, but as an extension of their admissions team. We’ve made it our mission to make applying to and enrolling in the right school as simple as possible, and we’re… Read More

How To Grow Your K-12 Admission Funnel

Grow Enrollment and admissions funnel

Many schools spend hours searching for new approaches to reach their enrollment goals. This often ends with emphasizing lead generation over relationship building. But what if you could increase the number of registered students with the same amount of leads?  Implement best practices by focusing on the entire funnel and improve every step of your… Read More

Admissions and Enrollment Professionals: Take Your Seat at the Table

As an admissions and enrollment professional, you have a tremendous amount of responsibility on your shoulders. From building relationships with potential candidates and hosting campus visits to monitoring, analyzing, and reporting enrollment performance to top executives, your job is a cornerstone of the institution you serve. But while you do plenty of important work behind… Read More

Our Top 8 Can’t Miss EMA Sessions

September 9, 2019 | By Brandi Eppolito

We are thrilled to be participating in and attending the Enrollment Management Association (EMA) 2019 Annual Conference in Washington, D.C! With 60 plus sessions to choose from this week there are going to be countless opportunities for us to collaborate and learn from each other. Read on to meet our team who is attending EMA… Read More

A Parent’s Journey: The Impact of Lead Nurturing

August 28, 2019 | By Sarah Rude
A Parent's Journey: The Impact of Lead Nurturing

I was discouraged with the public school system in my community. My son, John, has average intelligence as well as ADHD and dyslexia. His mind works differently than his peers. After four years in our local school district, John was making very slow progress. The school was not providing his accommodations regularly. I was desperate… Read More

The Admissions Professional’s Glossary

August 21, 2019 | By Claire Hollowell
The Admissions Professional's Glossary

If you’re relatively new to the world of admissions, you may be a little confused by all the jargon. To help you make sense of it all, we’ve put together this handy glossary of helpful admissions and enrollment terms.

How to Have a Successful Campus Visit

Learn how to host a successful visit

The independent and private K-12 industry is constantly evolving, as are the trends for attracting and obtaining new students. However, one strategy remains consistent — hosting campus visits for prospective families. Hosting a campus visit can be a game-changer in the decision-making process because you are giving students a chance to envision themselves as a… Read More

It’s That Yield Time of Year…

prepare for enrollment season

It’s that yield time of year where across all media channels, schools will be promoting their “revisit” days, “acceptance parties”, and “welcome nights”. It has come to the point where admission offices will do almost anything to get a heads-up on their yield. Which begs the question, “why not have a better idea throughout the… Read More

Stay Top of Mind with Text Messaging

February 20, 2019 | By Cassandra Breeding
text message marketing

SMS vs MMS First, let’s define a few keywords together. Two acronyms you might have heard in the past are SMS and MMS. SMS stands for Short Message Services, which allows up to 160 characters per text message. MMS stands for Multimedia Messaging Services, which allows an unlimited number of characters per message and the… Read More