7 Ways Schools can Unleash the Power of Facebook

Facebook is one of the most popular and active social media platforms ever. Since everyone seems to be on it, schools should absolutely be using it as an interactive marketing tool to connect with students, parents, alumni and prospects. In some ways, it is even better than a website since it allows people to share… Read More

Effective Email Signatures Enhance School Admissions

Much has been said about the either overlooked or overdone email signature at the bottom of nearly every email you receive. For some, email signatures are an opportunity to seem cool. I’ve had friends link their Twitter with “Stalk Me”, or make some sort of personal statement by putting, “Before you print, think about the… Read More

Word of Mouth Marketing for Schools: Lesson 2

Recently I attended Word of Mouth Crash Course which focused on the importance of word of mouth and  on how to be great at WOM marketing. At SchoolAdmin, our goal is to build the best software for admissions and enrollment that can help school admissions teams build relationships with students, parents and alumni. Word of… Read More

3 Admissions Software Solutions that can Really Save Time

In my last post, The Conflicted Admissions Officer: Relationships or Statistics?, I discussed the three keys to improving admissions numbers and relationships. In this post, I’ll focus on saving time (for the admissions teams). Saving time is not the most exciting subject in the world, but it is important because if you can save time… Read More

Word of Mouth Marketing for Schools: Lesson 1

Last week I attended Word of Mouth Crash Course, the “How to be great at Word of Mouth Marketing” conference. My main takeaway from the event is that Word of Mouth (WOM) marketing is all about ‘sharing’ and enabling that sharing by means of advertisements, banners, branding vehicles with a wrapping professional service, etc. Since… Read More

Twitter for Schools: 10 Tips to Use it as a Marketing Tool

I love twitter. I think it is a great tool to convey your thoughts in a brief concise manner and be to the point. So when I recently came across this wonderful article on 100 ways to use twitter in education, I got really excited. The piece focuses on how schools can integrate Twitter into… Read More

The Heights School Admissions – Record Enrollment Spotlight

January 4, 2012 | By Cassandra Breeding

2010-2011 was a record admissions and enrollment year for The Heights School in Potomac, MD, with the highest matriculation rate in the history of the school. They had 13% more applications by April then they had collected by June of the previous year. According to Richard Moss, Director of Admissions for Heights, SchoolAdmin allowed them… Read More

Remember Your Admissions Prospects in 4 Easy Steps

December 1, 2011 | By Cassandra Breeding

If you’re anything like me, it’s hard to remember all the prospects you meet and all the discussions you’ve had. Luckily with the right tools and some discipline, you can completely fool everyone – or at least avoid looking like the complete fool. In this post, learn how to you stay top of mind with… Read More