Last week I attended Word of Mouth Crash Course, the “How to be great at Word of Mouth Marketing” conference. My main takeaway from the event is that the Word of Mouth (WOM) marketing is all about ‘sharing’ and enabling that sharing. Since we focus on school admissions here at SchoolAdmin, I wanted to share … Read More
What is the single most important factor that Headmasters, Superintendents, and Boards of schools and universities think about when they think of admissions? If you answered “numbers”, you got it right. These numbers can refer to inquiry to application ratios, yield, selectivity, etc.
I love twitter. I think it is a great tool to convey your thoughts in a brief concise manner and be to the point. So when I recently came across this wonderful article on 100 ways to use twitter in education, I got really excited. The piece focuses on how schools can integrate Twitter into … Read More
2010-2011 was a record admissions and enrollment year for The Heights School in Potomac, MD, with the highest matriculation rate in the history of the school. They had 13% more applications by April then they had collected by June of the previous year. According to Richard Moss, Director of Admissions for Heights, SchoolAdmin allowed them … Read More
If you’re anything like me, it’s hard to remember all the prospects you meet and all the discussions you’ve had. Luckily with the right tools and some discipline, you can completely fool everyone – or at least avoid looking like the complete fool. Here’s how: