Virtually everyone has entered the social media market. It has become the norm to host links to your Facebook, Instagram, and Twitter accounts on your website and even in emails. However, it’s important to remember that there is an unwritten code of conduct. Many articles address social media etiquette for the casual user (and abuser) of Twitter and Facebook and some businesses. But what about school social media etiquette? Here are some best practices for your school to follow when you use social media.
The most important thing for a school to do is build an audience of people who are both interested in being part of the school as well as interested in hearing what’s going on with the school. The best way to do that is to post about a variety of things to widen your audience, but keep it relevant and keep it coming.
- Admissions: App requirements, deadlines, the status of review
- Extra Curricular: Sports, plays, dances, etc.
- News: About the school (openings and closings) and the community (as it affects the people who read)
- Meetings and Events: PTAs, Fundraising etc.
One good rule to follow is to try and always respond to those who reach out to you on social media. For students, it can be as convenient, if not more convenient, than calling the office or sending an email — so long as it’s not about sensitive information. And try not to take forever.
Additionally, follow students, but only if they follow you first. One of the 7 ways to use twitter in education we covered earlier brings this idea to the table. No one likes the idea of “big brother” always watching – even though we know you always are.
No doubt people are saying great things about your school online. Part of social media etiquette requires you to retweet, mention, and reply to that, let the world know. It’s also possible that people will say terrible things about your school online. Instead of ignoring them completely, invite them to call your office or email the appropriate counselor. That way, when people read your posts, they see that you care.
It’s easy to have a stale feed if all of your posts are in the same tone or are the same type. If you or a member of your team is at an event and is an early adopter of things like Instagram or Cinemagram, add some of those posts.
Ensuring your school has good social media etiquette and uses the tools correctly will help increase positive word-of-mouth messaging around your school. Additionally, the increased visibility of putting your school on public display via social media requires that you follow a couple of unspoken rules.
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