The Solution: Wielding a Tool to Gain Comprehensive Understanding & Consistency
“SchoolAdmin has given me the ability to see trends within a particular school. If I have a retention issue or inquiries are down, I can work specifically on those challenges with that school.”
The Archdiocese strategically implemented SchoolAdmin in phases. It began with two schools to fully master the tool. Today there are 37 schools within the Archdiocese of Baltimore using SchoolAdmin. This strategic approach has allowed the Archdiocese a robust understanding of the tool and how the admissions office can use it to support its goals and enrollment processes.
When choosing the best tool to thrive, Sellinger recalled “integration with existing applications was critical. The advantage of SchoolAdmin for us is the capability to interface with our school information system and tuition collection system.”
Sellinger shared, “when I came to the archdiocese five years ago, my goal was to bring sustainability and growth to Catholic schools because enrollment was on the decline.” He described the Archdioceses’ enrollment process as a “Baskin Robbins” because “every school had its own flavor or way of doing things.” SchoolAdmin’s admissions and enrollment system helped bring consistency to the enrollment and management processes across the Archdiocese.
While the enrollment offices used to operate purely out of excel sheets and with printed paper documents, in just five years the schools have automated all of their enrollment processes and improved the productivity of their schools. “The convenience of SchoolAdmin’s paperless, anytime, anywhere system is ideal,” Sellinger expressed.
In fact, by going paperless, the private Catholic schools in the Baltimore area have created even more touchpoints with future students to continue to boost enrollment. Sellinger emphasized that “by going paperless, you are not losing a touchpoint, you’re initiating and creating one. It’s what you do with those opportunities that makes a difference.”
In addition, parents now have the ability to complete the application and enrollment process whenever they please. The dashboards and reporting have also provided visibility for principals and people in leadership positions. They can quickly and clearly see what is happening in their school and access the data and statistics that are important to them. Leaders and enrollment teams can also run a report to see how the school has fluxed or changed over the last year or set of years, for a clear picture of where they have been and where they are headed.