The Conflicted Admissions Officer

November 6, 2018By Cassandra BreedingTips & Strategies 1 Comment

As an administrative leader in your school, should you be focusing on building relationships or managing the admissions funnel?  Where should your priorities lie? Is one more important than the other? Building relationships are fundamental to establishing an emotional connection with your current and prospective families.  Building trust and understanding plays a key role in … Read More

James Collins Guest Speaks on Brendan Schneider’s Podcast SBfm18

October 25, 2018By Cassandra BreedingPodcast, Tips & Strategies

Check out this podcast from Schneider B Media, where Brendan and James discuss the importance of communication plans and how they can have a positive impact on moving families through the admissions funnel. SBfm18 – Communication Plans with James Collins Interested in learning more about how to market your independent school?  Click here to subscribe to Brendan’s … Read More

Retention Starts Now

November 24, 2015By Jesse RobertsTips & Strategies No Comments

What keeps you up at night? This is the question we’ve been asking admission professionals over the past few months during AISAP’s Sponsored Roundtable conversations (Coming soon to a town near you, just ask!). The most common answer? RETENTION.   More and more, schools are increasingly worried about Retention. It’s a downright scary concept for … Read More

Open House Season

October 16, 2015By Jesse RobertsTips & Strategies 3 Comments

Clearly, it’s that time of year for Open House. How can I tell? Well, it’s not the crisp fall air, or the the changing colors of the trees, or even the increase in traffic in the mornings as I drive my daughter to school. No. It’s a much simpler answer. It is the 435 radio … Read More

Stronger Relationships. Higher Yield.

July 23, 2015By Jesse RobertsTips & Strategies 3 Comments

What a fantastic week of Admissions conversations in Baltimore at the Association of Independent School Admission Professionals (AISAP) Summer Institute! It is truly remarkable how far AISAP has come over the past ten years. The program variety and strength of the Institute is testament to the dedication and passion of Admissions professionals. To that end, … Read More

The Race is On…

May 13, 2015By Jesse RobertsTips & Strategies, Uncategorized No Comments

It’s my favorite time of year. Spring is in full bloom, school grounds are in beautiful shape, graduation is close, and it seems that the sports world has a different drama every night. Whether it’s the nightly grind of Major League Baseball, the NBA or NHL playoffs, or the completion of the Premier League in … Read More