Last week I attended Word of Mouth Crash Course, the “How to be great at Word of Mouth Marketing” conference. My main takeaway from the event is that the Word of Mouth (WOM) marketing is all about ‘sharing’ and enabling that sharing. Since we focus on school admissions here at SchoolAdmin, I wanted to share … Read More
What is the single most important factor that Headmasters, Superintendents, and Boards of schools and universities think about when they think of admissions? If you answered “numbers”, you got it right. These numbers can refer to inquiry to application ratios, yield, selectivity, etc.
I love twitter. I think it is a great tool to convey your thoughts in a brief concise manner and be to the point. So when I recently came across this wonderful article on 100 ways to use twitter in education, I got really excited. The piece focuses on how schools can integrate Twitter into … Read More
If you’re anything like me, it’s hard to remember all the prospects you meet and all the discussions you’ve had. Luckily with the right tools and some discipline, you can completely fool everyone – or at least avoid looking like the complete fool. Here’s how:
I recently wrote about how to use technology to make a personal connection with today’s parents in my post, “The 3 Keys for Schools to Connect with Younger Parents.” Aside from having a well-defined and consistent “personal” communication plan for parents, you must also use technology to include them – and even better – entice … Read More
Parents are getting younger. Each new generation of parents is more and more familiar with the bleeding edge technology. They’re constantly connected. They live and breathe online. It’s where they bank, where they shop, where they play, where they nurture friendships and where they post updates about their day. Without a single spoken word, they … Read More