I Hate to Say It, but Admissions is Sales

November 13, 2018By Cassandra BreedingAdmissions Funnel, Uncategorized 13 Comments

Salespeople. Ick. You’re in admissions because you are passionate about education, you love building relationships with families, you love watching all the kids you recruited over the years grow, develop and graduate. You’re not some slimy salesperson, pushing a product. But, wait! You ARE pushing a product: your school, its culture, its values, and mission.  … Read More

The Race is On…

May 13, 2015By Cassandra BreedingTips & Strategies, Uncategorized No Comments

It’s my favorite time of year. Spring is in full bloom, school grounds are in beautiful shape, graduation is close, and it seems that the sports world has a different drama every night. Whether it’s the nightly grind of Major League Baseball, the NBA or NHL playoffs, or the completion of the Premier League in … Read More

The longest night of the year…

February 19, 2015By Cassandra BreedingUncategorized No Comments

So, the previous post to this blog mentioned #decisionDay in reference to the day when schools let their prospects know the status of their application (The Good Thick Letter, or the Evil Thin Letter). It’s personal for me now, as my daughter has applied for independent schools for the upcoming school year here in Baltimore. The … Read More

Has Your Online Inquiry Lost Its Mojo?

October 15, 2013By Cassandra BreedingUncategorized No Comments

It’s a pretty common story across schools that the number of admissions “inquiries” tends to be decreasing. These days, candidates are getting the information they need online, without picking up the phone or filling out a traditional inquiry form. But, in admissions, we know how crucial it is to make a personal connection early. I … Read More

A New School Year Brings a New SchoolAdmin

September 5, 2013By Ben PhenixUncategorized No Comments

At SchoolAdmin, our mission is to help schools find just the right students. We do this by always learning about your needs and continually evolving our product to help you reach your goals. It was you, our customers, who told us about how you work, how SchoolAdmin works for you, and—most importantly—how there were some … Read More