On-Demand Webinar

Pandemic Enrollment Success, but Can You Avoid Attrition?

Has this been the best enrollment season in years? Many schools have had a flood of inquiries and applications as parents try to find alternatives to the local public schools or relocate out of the big cities in the wake of the COVID-19 pandemic.

Are these short-term solutions, and will families leave if the public schools resume in-person learning? Through the results of many Attrition Studies conducted by Jill Goodman, we can better understand parent and student behavior and why families choose to leave before graduation. That research resulted in the Six Components of Parent Retention, a framework of in-depth questions about the program and the school's parent experience.

  • Tuesday, November 17
  • 1 PM CST

What You’ll Learn in this Webinar

  • Assessing and crafting a strategy to retain all those new families.
  • Creating productive conversations within the faculty & administrative team.
  • Better understand student and parent behavior & why families leave.

About the Host and Panelists

  • Jill Goodman

    Consultant, Mentor, Strategist

    Jill Goodman works with school leaders on the sorts of big-picture issues that keep them up at night: enrollment, fundraising, and effective leadership. With over 20 years of experience in developing high-level strategy, executing, and growing core programs to forward the mission of numerous independent schools and organizations, Jill’s intense listening skills have helped her establish a reputation for providing exceptional, solution-oriented results. Jill has a 360-degree understanding of the educational landscape – she has served as an administrator at two independent schools, a staff member, grantmaker, trustee, volunteer, and donor. Jill is well known for her presentations on educational advancement, grassroots marketing, branding, and parent and donor relations, that have engaged audiences across the country. She is a frequent podcast guest, blog writer, and author with articles published in Independent School Magazine, The Yield, and School Marketing Journal. Visit jillgoodmanconsulting.com for more information or to start a conversation.

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