On-Demand Webinar

Pulling In The Same Direction: Everyone’s Role in Advancing the Mission of the School

“Schools aren’t businesses!” “I’m a teacher, not a cheerleader!” “Marketing isn’t my job!”

Sound familiar? If you work in enrollment management, fundraising, or marcom, do you find it difficult to convince faculty, staff, the Head of School, the CFO, the Board of Trustees, or others about the value of marketing? While many may equate marketing with external promotion, public relations, or advertising, making the most of these external initiatives begins with a cohesive and collaborative internal marketing effort that serves everyone’s individual interests and the success of the school as a whole.

The webinar will cover by detail and example the content in the book and invite participants to share other ways they have joined forces to make a positive impact on the school’s success.

  • Thursday, April 1
  • 2 PM CST

What You’ll Learn in this Webinar

  • Using strengths of other departments to grow your school.
  • Ensuring all stakeholders know their role and how they can help.
  • How to communicate with different teams and get their buy in.

About the Host and Panelists

  • Mike Connor

    Founder and President, Connor Associates

    Mike Connor is Founder and President of Connor Associates, a communication, marketing, enrollment management, and fundraising advocate for public and private schools and nonprofit organizations. With 16 Strategic Partners and Research Associates across the United States, Mike and his team have worked with hundreds of clients spanning 4 continents and 26 states since 1998. Mike is co-author of the National Association of Independent Schools’ (NAIS) book, Marketing Independent Schools in the 21st Century. His white paper, It’s What’s Inside That Counts: Maximizing Internal Marketing, has been digitally published by NAIS and many state, regional, provincial, and international independent school associations. Connor earned an M.A. in Political Behaviour from the University of Essex, England and has since spent nearly 40 years in public, charter, and independent K-12 schools and colleges. Prior to founding Connor Associates, he was an experienced teacher, coach, counselor, academic dean, admission director, development director, director of communications, and director of advancement.

Sign up now to access the webinar.

Sign Up

Schools are Built on Relationships

Learn how our smart, friendly software helps independent schools — and the people who run them — thrive. Our Admissions, Enrollment, and Tuition Management tools are powerful but incredibly easy to use.

Learn More

Award-winning software and customer service

We are passionate about helping private and independent K-12 schools thrive. It’s about more than just creating an intuitive and easy-to-use enrollment management platform. We’re also committed to providing award-winning customer support and continued guidance to help our schools meet their enrollment goals year after year.

  • G2 Users Love Us award G2 Leader Summer 2020 award

    Leader in the Admission and Enrollment software category in G2’s Summer 2020 Report

  • Silver 2020 Stevie winner for sales and customer service

    2020 Silver Stevie Award for Customer Service Department of the Year

Trusted by 650+ of the most successful schools, big and small.

  • Bishop O'Dowd High School
  • Delaware Valley Friends
  • Ransom Everglades School
  • Eastern Christian School
  • Archdiocese of Baltimore Catholic Schools