Social Media Etiquette Guide

With everyone entering the social media market and it being the status quo to host links to your Facebook and Twitter accounts on your website and in emails, it’s important to remember that there is an unwritten code of conduct. It’s actually been written a number of times in a number of ways however, a lot of what you’ll read about in searching for social media etiquette is aimed at the casual user (and abuser) of Twitter and Facebook as well as some businesses. But what about schools? Here are some best practices for how you as a school should conduct your social media business that will help boost your online presence.

Keep Posting

  • The most important thing for a school to do is build an audience of people who are both interested in being part of the school as well as interested in hearing what’s going on with the school. The best way to do that is to post about a variety of things to widen your audience, but keep it relevant and keep it coming.

1.  Admissions: App requirements, deadlines, the status of review
2.  Extra Curricular: Sports, plays, dances, etc.
3.  News: About the school (openings and closings) and the community (as it affects the people who read)
4.  Meetings and Events: PTAs, Fundraising etc.

Keep Engaging

  • Try and always respond to those who reach out to you on social media.

1.  For students, it can be as convenient, if not more convenient, than calling the office or sending an email — so long as it’s not about sensitive information.
2.  And try not to take forever.

  • Follow students, but only if they follow you first.

1.  One of the 7 ways to use twitter in education we covered earlier brings this idea to the table. No one likes the idea of “big brother” always  watching – even though we know you always are.

Be Positive

  • No doubt people are saying great things about your school online. Retweet, mention, and reply to that, let the world know. It’s also possible that people will say terrible things about your school online. Instead of ignoring them completely, invite them to call your office or email the appropriate counselor. That way, when people read your posts, they see that you care.

Be Fresh

  • It’s easy to have a stale feed if all of your posts are in the same tone or are the same type. If you or a member of your team is at an event and is an early adopter of things like Instagram or Cinemagram, add some of those posts.

Posted by Van Winn



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