Tried and True Tactics for Effective Yield Campaigns

Shannon Chapman brings over a decade of experience in higher ed admissions and recruitment at The University of Texas at Austin. During this webinar, she shares her tried and true tactics for creating and executing a yield campaign that ensures success.

Key takeaways:

  • Why your school needs a yield campaign to overcome shifts in population trends, the wage gap, and increasing competition.
  • The crucial elements you need to create a robust yield plan, including data analysis, KPI's, tactic deep dives, and an operational plan.
  • How to execute and launch your yield campaign with 20 strategies to ensure success.

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